#FocusOnDad This Father’s Day with PhotoBox

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PhotoBox are putting the spotlight onto Dads everywhere, just in time for Father’s Day on Sunday 19th June 2016.

The campaign is called #FocusOnDad and involves a fantastic competition with the winner grabbing a slot at a special PhotoBox kids’ studio, plus a whopping £300.


Well aware that Dad is usually behind the camera and/or hiding somewhere, they asked bloggers to create an at-home photo studio with props. This was a mini version of the studio PhotoBox are setting up in London on Saturday 25th June for the above prize winner and their child/children attend. Travel up to the cost of £500 will also be covered.

Recent PhotoBox research uncovering Dads to be the main photographer in families, the idea of this campaign is completely focus on Dad. It was found that 68% of Mums prefer Dads to take the pictures. I may be a bit guilty of that, and it definitely has to change. A third of Dads admit trying to avoid family photos together and two thirds of Dads even believe they’re better at taking photos than Mum. What a cheek!

There was no escaping this one and with kids given free reign to style the shots, we had props to add in too. Mr B takes most of the pics in our family, so it was lovely to have him in front of the lens for a change.

Also, there are so few pics of me and him, maybe now’s the time to train up the kids to be our photographers too? To be honest, between the kids bossing us around and the comedy ‘taches, I haven’t laughed so much in ages.



Celebrity Behavioural Psychologist Jo Hemmings says, “Kids’ photos are a mirror into their world, personalities and propensities.” These images definitely capture the cheeky spirit my two wanted to be put into these pics. They were also pretty bossy. No idea where they get that from…

Here are a  few kids’ photography tips from professional photographer and father of two Sam Holden, if you want to dust off your skills and impart some knowledge onto the kids or just get a few more pics of Dad:

Get the right camera

It doesn’t matter how many megapixels it has or how amazing the lens is…if they can’t use it or they’re afraid of dropping it, it’ll end up under the bed dusty and unused. Robust is best! Get something shockproof and waterproof. Let them go wild!

Plenty of memory

Constantly having to download pictures or running out of space on the memory card can be annoying. Stick a nice big memory card in there, change the picture quality settings from High Quality to Medium and relax as they snap away ’til their heart’s content.

Assignment time

Great pictures can be found everywhere, but sometimes we all need a bit of help focusing our efforts. Give them a topic or theme to explore with their camera. It doesn’t have to be specific, something as simple as colour, space or time of day can give them enough to get started.


Check out my social media channels in the run up to Father’s Day, for shots of these photos put onto some lovely PhotoBox products.

Feeling inspired? Now it’s your turn to #FocusOnDad! Fancy a chance at winning a spot at the exclusive PhotoBox kids photo studio, plus £300 to treat him to his perfect day out? Head to photobox.co.uk/focusondad for more details.

Post in collaboration with PhotoBox, but all posing people are my own.


  1. sarah nash June 12, 2016 / 9:57 am

    Love this post – its completely the opposite in this house as I normally take ALL The photos so Im never IN any pf the photos unless I resort to the selfies! Lovely to see your hubby x

    • mummymode June 12, 2016 / 10:53 am

      Aw thanks love! I think it’s cos I’m not great with a camera, but I’m gettin better… I love all your pics, especially the ones with you in them! Xxx

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