Regular readers will know by now that I’m a big fan of beautiful London boutique and website, Ancienne Ambiance. Specialising in stunning products spanning across scented candles, luxury colognes and much more, the brand was founded by Adriana Carlucci. Also a firm email friend of mine, I grabbed five minutes with lovely Adriana, asking her all about AA’s recent rebrand and how to make our homes cosy this Christmas.
I absolutely love the new Ancienne Ambiance branding; can you tell us about the design process behind it?
I felt the old look had begun to look a little dated, it was distinctive but something more chic was calling me. I’d begun changing things last year with our new label on our deluxe sized candles and ltd editions. Clients really liked the change, so I then decided to apply it to our signature candles and reed diffusers. We will be varying it up with different colours on upcoming new additions. Right now we also changed things up with lovely red versions of our boxes for Christmas (a result of brainstorming with one of our biggest fans, Plum Sykes). There are some exciting things lined up for next year too.
Where do you find the inspiration for your products?
The root of inspiration comes from relating development to ancient times, but a lot of the time I’m lead by client feedback in terms of product type. Their suggestions, likes/dislikes are so very important, as what i’m creating is for them to enjoy and feel is special. I want my clients to feel good, by either experiencing the benefits of our products (eg. an uplifting perfume, moisturising hand wash) or gifting something to someone special, which they can’t find just anywhere.
If you were forced to choose, which would your favourite Ancienne Ambiance item be?
A very difficult question to answer! I’d usually say the Goddess Argan Oil, but at the moment it’s a new fragrance – Colonia IX (a cedar and sandalwood perfume). I love the strength of EDP and had only made EDT before. After testing samples for months, I’ve become a little obsessed with it. #FragranceAddict
Can you give us a couple of tips on how to make our homes cosy this winter?
Scented scented candles are a must. I’d recommend burning a couple of fragrances together. I particularly like burning my Phoenicia (cedar) and Romana (amber) together as they create a comforting and warming cosy feel. I’d also recommend lighting unscented candles in the home, making a table display with them in a glass bowl perhaps, the flickering flames really create a cosy feel at this time of year.
Christmas Santa hint time now….what would you like to see in your stocking this year?
Oh gosh… A girl can dream right? So I’d say anything by Claire van Holthe… She designs and makes the most beautiful jewellery.
You can win a beautiful Limited Edition Green Glass Imperium Candles (£42), with Ancienne Ambiance offering readers a slice of their signature cosiness this winter. This is my favourite AA candle, combining laurel and rosemary. Presented in a bespoke box, the lucky winner will be in luxurious home heaven.
To be in with a chance of winning, simply follow this Rafflecopter link. Wishing you lots of luck!
Competition open to UK residents aged 18 and over only. Giveaway closes on 01.01.2017 and the winner will be notified by email after this date. The prize is non-transferable and no alternative can be offered.
Top picture credit: poccophoto.com. Find out more on Instagram: @poccophoto.